Full-time Programmes > Programmes Offerings > BSc Multimedia Technology and Design

Marketing

The Marketing Major-Minor programme provides foundational business knowledge and basic training in the marketing function. Using real-life contexts, our students learn to conceptualise and position products in the market, appreciate how pricing policies and promotional strategies impact product success, and distribute and place ideas, goods and services to best satisfy individual consumers and fulfil organisational objectives. With these highly desired core marketing skills, our graduates can better help their companies succeed in the competitive marketplace.

Our students take Common Curriculum, business and marketing courses, courses in their selected minor and a case studies based strategy course, and complete an applied research project. They are also required to fulfil non-credit compulsory programme components such as a two-week overseas experience, a six-month work attachment, and a community engagement.

Students pursuing the full-time Major-Minor programmes are required to complete 200 credit units (cu), which include:

  • 40 cu of SUSS Core
  • 100 cu of Major Courses: 80 cu Compulsory Courses + 20 cu Elective Courses
  • 40 cu of Minor Courses
  • 20 cu of Integrative Courses

 

Marketing Major-Minor Programme
10 cu
SUSS Core Compulsory
  • SCO101 Why Do Good? (2.5 cu)
  • SCO103 New Empires (2.5 cu)
  • SCO201 Space, People & the City (5 cu)
10 cu
SUSS Core
Restricted Electives
  • SCO111 Reasoning like a Sceptic (2.5 cu)
  • SCO113 Why Work? (2.5 cu)
  • SCO211 Science for Sustainability (5 cu)
20 cu
SUSS Core
Unrestricted Electives

* General electives refers to all credit-bearing courses offered in the University and outside your enrolled programmes
100 cu
Major Courses
Marketing Major - Compulsory 80 cu
  • ACC202 Financial & Managerial Accounting
  • ANL203e Analysis for Decision-Making
  • BUS100 Business Skills and Management
  • BUS105 Statistics
  • BUS201 Contract and Agency Law
  • BUS204 Business Excellence
  • ECO201 Managerial Economics
  • FIN303 Financial Management
  • HRM203 Human Behaviour in Organisations
  • LOG202 Managing Operations
  • MKT202 Marketing Management
  • MKT351 Consumer Behaviour
  • MKT358 Integrated Marketing Communications
  • MKT361 Business-to-Business Marketing
  • MKT363 Services Marketing
  • MKT390 Marketing Research
Major Electives - 20 cu (Choose 4)
  • BUS354e Customer Relationship Management
  • BUS357 Starting & Managing a Business
  • MKT352 Sales Management
  • MKT353 Retail Management
  • MKT354 Brand Management
  • MKT355 Multivariate Analysis
    (to be taken in the evening)
  • MKT360 Internet & Social Media Marketing
  • MKT362 Pricing
  • MKT364 Case Studies in Marketing Management
  • MKT499 Marketing Applied Project (10 cu)
40 cu
Minor Courses
Minor Courses (to be taken in the evening)
Please note that not all courses are presented every semester and some courses have pre-requisites. You are to select ONE minor from the list of minors available.
20 cu
Integrative Courses
  • BUS489 Strategy for Business
  • MKT498 Selected Topics in Digital Transformation
Compulsory Non Credit Programme Graduation Requirements
  • 24-weeks Work Attachment
  • Overseas Experience
  • Community Engagement
  • Teambuilding / Life Skills / Career Preparatory Workshop
  • e-Portfolio

[ Download Marketing Curriculum ]